Path of least resistance - LinkedIn or Website?

LinkedIn for reach, website for record.

“I want to communicate my research, what is a better option - group website or LinkedIn?”

90% of my clients ask me this question in my personal branding workshops and 1:1 consultations.

My answer: it depends on your career stage.

A special welcome to new joiners of this newsletter. 🤗
My name is Pranoti and I am the founder of The Science Talk.
My mission is to empower and enable scientists to share their stories in digital spaces with confidence and ease. 🧡

I understand where this question is coming from.

I know you are already juggling 10 different things at the same time - supervising students, manuscripts, running your lab, filing reimbursement for a conference you attended 3 months ago.

You are looking for the most effective option.

You are hoping for that ONE thing which will get you the visibility by following the path of least resistance.

And this is exactly why I added “Platform selection” module in my workshop Personal Branding for Scientists in the age of AI.

Attend Personal Branding workshop on Aug 25

To answer your question, LinkedIn or group website, think about it this way👇

LinkedIn = Visibility.
Website = Track record.

For early career researchers - PhDs, postdocs, group leaders with team of 2 scientists - LinkedIn should be your priority 1.

For mid career researchers - group leaders with more than 2 scientists - Group website should be your priority 1.

Register for Personal Branding workshop on Aug 25

Happy posting on LinkedIn🧡

Cheers,
Pranoti Kshirsagar Founder, The Science Talk

PS: If, apart from my email, you also need help strengthen SciComm strategy, I think you’ll be happy about:

1. Personal branding workshop on Aug 25 (online) where I teach you essential elements of building your personal brand in digital spaces in the age of AI. Register for Personal Branding Workshop.
2. Impact strategy for research proposals where I work with principal investigators who want professional science communication that matches the ambition and budget of their grant proposal. More details are on my website.

In case you missed it: special shoutout from ERC for The Science Talk podcast. Episode guest - Anna Sandak, ERC Consolidator grantee and coordinator of EIC-Pathfinder project REMEDY

3. ERC Starting Grant Resource Kit 47 official resources, organised in 11 sections including core webpages, ERC classes, compliance & AI guidance, and examples of winner grants - all in one pdf. Access ERC Starting Grant Kit

4. ERC Consolidator Grant Resource Kit 47 official resources, organised in 8 sections including core webpages, evaluation & panels, videos & webinars, results & examples, compliance & requirements, and examples of winner grants - all in one pdf. Access ERC Consolidator Grant Kit.