Be careful when posting on LinkedIn because...

…now you need to comply with EU AI Act (article 50)

For scientists posting about their research on LinkedIn, Article 50 of the EU AI Act applies directly if they use AI to generate or manipulate their posts, unless they meet specific, strict exceptions.

IMPORTANT

If a scientist uses AI to generate or manipulate text for a LinkedIn post, it is legally considered “published text” because it is accessible to a large, indeterminate number of readers.

A special welcome to new joiners of this newsletter. 🤗
My name is Pranoti and I am the founder of The Science Talk.
My mission is to empower and enable scientists to share their stories in digital spaces with confidence and ease. 🧡

1. Text on “Matters of Public Interest” (Article 50(4))

• Scientific developments with potentially important public implications are explicitly defined as matters of public interest.
• If the purpose of the post is to inform the public on these scientific developments, the scientist must clearly disclose that the text has been artificially generated or manipulated. This includes using AI to write summaries or manipulate parts of academic papers.

Read “EU AI Act Article 50: Relevance & Obligations for Scientists”

2. Personal vs. Professional Activity

Under the Act, “deployer” obligations do not apply to natural persons using AI for purely personal, non-professional activities. However, a scientist posting about their professional research—especially if they are involved in a professional, academic, or freelance capacity, or if their post impacts public discourse—is considered to be conducting a professional activity. Thus, the scientist acts as a “deployer” and is subject to the rules.

This is exactly why my “Personal Branding for Scientists in the Age of AI” workshop on Aug 25 (in three weeks) includes a module dedicated to using AI tools for creating SciComm content. Register for Personal Branding for Scientists workshop Aug 25, 9:30am

Happy posting on LinkedIn🧡

Cheers,
Pranoti Kshirsagar Founder, The Science Talk

PS: If, apart from my email, you also need help strengthen SciComm strategy, I think you’ll be happy about:

1. Personal branding workshop on Aug 25 (online) where I teach you essential elements of building your personal brand in digital spaces in the age of AI. Register for Personal Branding Workshop.
2. Impact strategy for research proposalswhere I work with principal investigators who want professional science communication that matches the ambition and budget of their grant proposal. More details are on my website.

Register for Personal Branding workshop o Aug 25

3. ERC Starting Grant Resource Kit 47 official resources, organised in 11 sections including core webpages, ERC classes, compliance & AI guidance, and examples of winner grants - all in one pdf. Access ERC Starting Grant Kit

4. ERC Consolidator Grant Resource Kit47 official resources, organised in 8 sections including core webpages, evaluation & panels, videos & webinars, results & examples, compliance & requirements, and examples of winner grants - all in one pdf. Access ERC Consolidator Grant Kit.

5. ERC Advanced Grant Resource Kit 44 official resources, organised in 8 sections including core webpages, eligibility extensions, official documents, compliance requirements, and examples of winner grants - all in one pdf. Access ERC Advanced Grant Kit.