How often should you post on LinkedIn?
Not as often as you think
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“How often should I post?”
I get this question in every training. My response surprises the room because they have been told to post 3-5 times per week.
But the thing is, the algorithm doesn’t care about your posting streak. It cares about whether your post is adding value to the people who read it.
Here’s what I’ve learnt: 1) Strategy over frequency - A thoughtfully crafted post every two weeks will outperform daily content that doesn’t resonate. 2) Clarity over consistency - Know exactly who you’re writing for and what problem you’re solving for them. Group leaders transitioning from individual contributor to strategic leader need different content than early-career researchers. Specificity creates connection. Randomness creates noise. 3) Insight over activity - What shifts thinking? What validates a challenge they’re facing? What offers genuine value? These questions matter far more than maintaining a calendar.
If you have a lot to say but hesitating to show up on LinkedIn then join my Personal Branding Workshop on February 10th.
€249 (+VAT) | February 10, 10 AM –12 PM CET
Registration closes on February 9, 9:30 AM CET
Two hours. Real strategy.
The kind of stuff you’ll use for the rest of your career.🧡
Looking forward to seeing you there.
Cheers, Dr. Pranoti Kshirsagar
Founder, The Science Talk
PS: Questions? Reply to this email. I read all your messages.