What I told researchers at NTU Singapore 🇸🇬

The KNOW-BUILD-GROW approach that helps scientists amplify their impact beyond the lab!

“Do you want algorithms to tell your story? Of course NOT!”

This was one of the key messages I shared with scientists and researchers at NTU Singapore last week during my talk on “Own Your Digital Brand: Your Science, Your Story.” The response was incredible – so many brilliant minds asking thoughtful questions about how to take control of their professional narratives online.

Here’s the thing: your brand already exists. It’s what people say about you when you’re not in the room. The question is whether you’re actively shaping that perception or letting others (including algorithms) define who you are as a scientist.

The 3-Step Framework That Resonates

During my talk, I walked through my proven 3-step approach to personal branding:

KNOW your brand → Start by identifying your unique skills and what motivates you in your research. What’s that one significant achievement from your PhD journey that you’re truly proud of?

BUILD your brand → Choose ONE platform to start with (don’t try to be everywhere at once), complete your profile, and focus on social serving over social selling.

GROW your brand → Be genuinely helpful in your expertise area, show your process (not just results), and connect with 2 new people every week.

What I love about this framework is that it gives you practical, actionable steps – not abstract theory about “building your presence.”

Why This Matters More Than Ever

Whether you’re looking to advance in academia, transition to industry, become an entrepreneur, or move into advocacy, your digital brand is your gateway to opportunities. It showcases your expertise, differentiates you from peers with similar qualifications, builds your professional network, and drives career advancement.

As I shared with the researchers at NTU: decision-makers often search for candidates online. A well-curated personal brand showcasing your skills and accomplishments can significantly enhance your career growth – regardless of which direction you want to take your career.

Your science deserves to be heard. Let’s make sure it’s your voice telling the story.

Warm regards, Dr. Pranoti Kshirsagar
Founder, The Science Talk

P.S. If you have questions about digital branding for scientists, or if you’d like me to speak at your institution, don’t hesitate to reach out. I love connecting with researchers who are ready to amplify their impact beyond the lab.