Under the Microscope Podcast: Amplifying the Technology Scientists Use to Accelerate Discovery

Client: Park Systems
Service Provider: Dr. Pranoti Kshirsagar (The Science Talk)
Service: Science Podcast as a Service
Execution Period: 5 May 2025 to 19 May 2025

Executive Summary

The Under the Microscope podcast showcases innovative approaches to align research stakeholders, acting as an amplifier for the innovative technology scientists use to accelerate research and discovery. In this episode, Park Systems’ NX10 Atomic Force Microscope (AFM) appeared where it matters most: inside real research by Martin Rejhon at Charles University in Prague. One episode became 11 content assets across channels, generating more than 10,000 social media views and a 6% engagement rate on LinkedIn within two weeks.

The Challenge

Scientific instrumentation companies often struggle to connect technical specifications with digital content that researchers and industry buyers actually want to engage with.

• A challenging academic market. Buying decisions involve a variety of decision makers and stakeholders, from the researchers who use the instrument to the people who approve the purchase, and each needs a different message.
• Complex subject matter. The research covers epitaxial graphene grown on silicon carbide, ABA and ABC stacking order, and Kelvin Probe Force Microscopy. These topics need scientific accuracy without losing the audience.
• Commercial integration. Park Systems needed to show what the NX10 AFM does in a real lab without turning the conversation into a sales pitch.
• Cross-platform reach. The content had to work on professional networks (LinkedIn), visual channels (Instagram, TikTok) and long-form audio and video platforms.

Strategy & Execution

The Science Talk built the collaboration around one episode of the Under the Microscope podcast, featuring Martin Rejhon, then repurposed it across channels. His group advances strain-engineered graphene grown epitaxially on silicon carbide, work aimed at scalable optoelectronics and characterised with Raman spectroscopy and AFM. The strategy mapped his research workflow directly to the value propositions of the Park Systems NX10 AFM.

The approach rested on three capabilities:

• Translate complex topics into clear, engaging narratives for diverse audiences.
• Create high-impact content across formats, from long-form audio and video to short clips, carousels and social images.
• Craft compelling narratives that turn technical concepts into audience-relevant messaging, so each stakeholder sees why the instrument matters to them.

1. Core production and product message alignment

• Full podcast episode and full video: an in-depth interview on graphene straintronics and taking the research from Prague toward production.
• Aligned with three NX10 AFM key messages:
  • Easy tip and sample exchange
  • Comprehensive range of AFM modes for diverse applications
  • Flexible, open-access design, customisable for different research environments

2. Multi-channel repurposing (11 content assets)

3 short videos, each built around one idea:

• Short video 1: epitaxial graphene growth on silicon carbide and the difference between ABA and ABC stacking. Why ABC-stacked graphene matters: its ferroelectric nature and tunable band gap hold potential for next-generation electronics and optoelectronics.
• Short video 2: the power of Atomic Force Microscopy and Kelvin Probe Force Microscopy for characterising topography, mechanical response and the stacking order of graphene layers.
• Short video 3: how Martin’s lab uses the Park Systems NX10 AFM, including tweezer-free tip changes that help beginners, and a laser that stays aligned when switching between measurement modes such as phase imaging and conductive AFM.

Supporting assets:

• 1 educational carousel
• 4 social images
• 1 dedicated webpage

Measurable Results & Impact

All figures cover content posted between 5 and 19 May 2025.

Reach and views

Engagement and listening

• LinkedIn engagement rate: 6%, calculated as (clicks + likes + comments + reposts + follows) divided by impressions.
• Podcast plays: 110, distributed across platforms:

Key Takeaway for B2B Science Marketers

When the technology appears inside authentic scientific storytelling, researchers and the stakeholders around them pay attention. Under the Microscope amplified the NX10 AFM by showing it accelerating real research, not listing it on a product sheet, and reached an academic and industrial audience in the process. Repurposing one podcast episode into 11 assets across video, short-form, visual and text formats kept the message visible across scientific networks while showing the instrument’s value in a working lab.

Listen to the episode: YouTube · Spotify · The Science Talk

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